An Element of Art and Science Essay

Astrology provides a very debatable kind of knowledge that is generally assessed by the intelligent as a useless kind of knowledge, which only makes sense for the ignorant. At the same time astrology is usually associated with gypsies and hucksters, who are known for their deceptive and fake knowledge, as they try to deceive people for their own financial interest. On the other hand, we find people with high education attempting to study astrology and very much respect the kind of knowledge it offers them. Whether such knowledge offered through teaching astrology in universities is worth doing or to be considered an inapplicable knowledge for high education is a critical decision to make, which requires obtaining a great insight about astrology it self as an academic field in order to be able to make a correct assessment. Astrology is actually a combined form of knowledge that both combine both the element of art and of science in its essence. It contains the mathematical element as well as the artistic element o symbolism (â€Å"Astrology? â€Å"891). Scientists usually disregard the art side of astrology and focus on the basic mathematical part of it, as they judge it as useless and insignificant. This actually destroys the wholeness and balance within the realm itself. This may be considered a reason for misunderstanding the real value of knowledge in astrology. It is also a fact that every field is vulnerable to be used by ignorant people who devoid it totally of its meaning and value, in order to sell it as cheap as possible in a market of ignorance that unfortunately have many customers who are wiling to buy, again this helps in misunderstanding Astrology (â€Å"Astrology? † 891); and as there is the presence of the competent and the incompetent in every field, and people usually search for the best in every profession, so why exclude Astrology (â€Å"Astrology? † 896). Astrology requires a sophisticated kind of thinking as it combines artistic and scientific knowledge, it can therefore never be considered as insignificant knowledge. It may not be appreciated by scientists due to the artistic element provided within it, and their total dependence on reason for discovering reality since the onset of the renaissance; thus reviving such forms of knowledge actually, shows the evolution of knowledge and thinking that reflects the significance of intuitive forms of knowledge besides the pure rational ones. The astrological knowledge in itself consists of a natural balance between intuitive and rational knowledge, and disturbing this balance will only lead to the production of inconsistent forms of knowledge that seem to appear on the surface to help in the generation of misunderstandings regarding astrology. The argument of scientists against Astrology reflects the on going disagreement between scientific knowledge and intuitive forms of knowledge. Scientists never admit the truth in any intuitive understanding, and they usually regarded as invalid. They never accept the fact the mystery is part of reality and that the rational mind can never be able to reach full understanding of the universe. Astrology is a balanced kind of knowledge as it respects both forms of thinking, which in fact a respect for nature and for the human being as part of that nature. I feel that the purpose of a reading is to understand one’s life challenges And potential, to provide an opportunity for self reflection and life Evaluation, as well as to confirm one’s intuitive sense of what one’s Life is about (â€Å"Astrology? † 895). Human beings as well as nature are made of matter and soul that can never be detached from each other as long as life is there. How can scientists reach the truth if they are actually altering the natural balance in life by looking for material proof and ignoring the intuitive reality of nature? The soul remains a mystery that can never be explained by scientific truth, and science can not resolve the question of life and death. There fore, accepting astrology as a significant form of knowledge by a scientist is truly a question of him admitting intuition as a part of reality. From another side, if the issue had not been on intuition, regarding astrology, it is still a form of knowledge that surely provides the individual with some insight about life and introduces him to different kinds of thinking; it should be even credited for this reason alone, â€Å"my studies in Astrology, as well as in other fields, are attempts to understand the grand design of the whole† (â€Å"Astrology? † 894). Scientists also accuse Astrological interpretive knowledge of not being exact â€Å"stars incline but do not compel† (â€Å"A critical? † 882), and this fact works against scientific logic which is sharp and determinant. But actually, life in it self is never exact or straight forward and clear as mathematical knowledge entails for instance. Astrology may actually provide the best for of understanding of life and nature; it allows people to understand reality the way it is without trying to alter its nature. The whole issue of prediction and future related knowledge can never be definite or fully explainable, â€Å"to discuss future probabilities is much like giving a weather report† (â€Å"Astrology? † 896). On the other hand, it should be admitted that Astrological knowledge may help in creating dependent and weak individuals, if they used it wrongly. It might lead them to spin in a cycle, which they might not be able to break. People can stress too much on the intuitive knowledge in Astrology and thus once again altering its balance of logic and intuition and thus getting again a wrong insight about life and nature, with an accompanied change in personality and attitude to life â€Å"Astrology, when practiced as completely as possible, takes away from ach of us our right and duty to make our own personal decisions† (A Critical? † 882). In the case of a scientist who puts great emphasis on logic and excludes intuition, makes him a rough and rigid person who stands weak in front of the scientifically unexplained mysteries of the world; while in the case of the ignorant who does the opposite to give too much significance to intuition and disregards reason suffers another kind of weakness that creates a dependent and shattered personality. But again we must also admit that this would be the case with any field if wrongly interpreted. All in all, I believe that Astrology is a sophisticated form of knowledge that should be respected for the special thinking abilities it provides an individual who studies it. It also reflects on the importance of providing a balance between Art and Science, and thus between logic and intuition, which is found deep within the nature of man and the universe he lives in. I would very strongly recommend all institutions of high education to teach Astrology in order to correct the misunderstanding entitled to it, and thus expose the rich and deep knowledge it provides. Works Cited Bok, Bart J. â€Å"A Critical Look at Astrology. † The Humanist Costello, Priscilla. â€Å"Astrology, Science or Abracadabra? † Wellesley College.

Availability of Drinking Water

INTRODUCTION Drinking water or potable water is water of sufficiently high quality that it can be consumed or used without risk of immediate or long term harm. In most developed countries, the water supplied to households, commerce and industry is all of drinking water standard, even though only a very small proportion is actually consumed or used in food preparation. Clean drinking water has yet to be completely recognized as a basic human right. While water plays a vital role in every aspect of life, some do not realize the gravity of the shrinking clean water sources. When unclean water is consumed, it can cause serious illnesses, sometimes leading to death. According to statistics provided by the World Health Organization (WHO), about 1. 1 billion of the world's 6 billion people do not have access to clean drinking water sources. Drinking Water is essential to the survival of all organisms,water has always been an important and life-sustaining drink to humans. Excluding fat, water composes approximately 70% of the human body by mass. It is a crucial component of metabolic processes and serves as a solvent for many bodily solutes. Health authorities have historically suggested at least eight glasses, eight fluid ounces each (168 ml), of water per day (64 fluid ounces, or 1. 89 litres),and the British Dietetic Association recommends 1. 8 litres. The United States Environmental Protection Agency has determined that the average adult actually ingests 2. 0 litres per day. 70% of the Earth's surface is covered by water. Water is available almost everywhere if proper methods are used to get it. Sources where water may be obtained include: ground sources such as groundwater, hyporheic zones and aquifers. precipitation which includes rain, hail, snow, fog, etc. urface water such as rivers, streams, glaciers biological sources such as plants. the sea through desalination Access to safe water can be measured by the number of people who have a reasonable means of getting sufficient water that is safe for drinking. Availability of safe drinking water is an indicator of the health of a country. A developed country will be more efficient in collecting, cleaning and distributing water to consumers. It is a sad fact but is true that ninety percent of urban sewage in the developing world is discharged into rivers and other water bodies. In the developing world, millions of residents lack a source of safe drinking water near their homes. People get safe drinking water from various sources such as household connection, borehole, protected dug well, public standpipe etc. But the Question that arises is : † Does everyone has safe drinking water available? † Availability of drinking water scenario in India is very Bad as compared to other countries like USA, England, China etc. as can be observed from the underlying table: Countries Amount Finland:100% Australia:100% Netherlands:100% Norway:100% Sweden:100% Switzerland:100% United Kingdom:100% United States:100% Russia:99% Bangladesh:97% Albania:97% Egypt:97% Pakistan:90% Nepal:88% Brazil:87% South Africa:86% India:84% A detailed analysis can be seen in the graph shown : Paste this map over here.. http://www. mapsofworld. com/thematic-maps/safe-drinking-water. htm The availability of Drinking Water is hampered and altered depending upon various factors such as, Drinking Water pollution, Wastage, Demand supply ratios, Treatment methods etc. INDIAN STANDARD SPECIFICATIONS FOR DRINKING WATER Indian Standards has set various limits over different chemical and physical properties of Water, in order to label it as Safe and Drinking Water, a sample of water, lying in the permissible range set as per IS, is safe for drinking. Following are the IS Specifications for Drinking Water : S. NO. Parameter Requirement desirable Limit Remarks 1. Color 5 May be extended up to 50 if toxic substances are suspected 2. Turbidity 10 May be relaxed up to 25 in the absence of alternate 3. pH 6. 5 to 8. 5 May be relaxed up to 9. 2 in the absence of alternate 4. Total hardness 300 May be extended up to 600 5. Calcium as Ca 75 May be extended up to 200 . Magnesium as Mg 30 May be extended up to 100 7. Copper as Cu 0. 05 May be relaxed up to 1. 5 8. Iron 0. 3 May be extended up to1 9. Manganese 0. 1 May be extended up to0. 5 10. Chlorides 250 May be extended up to1000 11. Sulphates 150 May be extended up to 400 12. Nitrates 45 No relaxation 13. Fluoride 0. 6 to 1. 2 If the limit is below 0. 6, wa ter should Be rejected, Max. Limit is extended to 1. 5 14. Phenols 0. 001 May be relaxed up to 0. 002 15. Mercury 0. 001 No relaxation 16. Cadmium 0. 01 No relaxation 17. Selenium 0. 01 No relaxation 18. Arsenic 0. 05 No relaxation 19. Cyanide 0. 05 No relaxation 20. Lead 0. 1 No relaxation 21. Zinc 5. 0 May be relaxed up to 10. 0 22. Anionic detergents (MBAS) 0. 2 May be relaxed up to 1 23. Chromium 0. 05 No relaxation 24. Poly nuclear aromatic Hydrocarbons — — 25. Mineral oil 0. 01 May be relaxed up to 0. 03 26. Residual free chlorine 0. 2 Applicable only when water is chlorinated 27. Pesticides Absent — 28. Radioactive — — REQUIREMENT V/s. AVAILABILITY Water. If you've got it, you probably take it for granted. But a quick scan of the globe — and a chat with the tiny group of researchers who are obsessed by fresh water — both indicate that water shortages are looming. And they aren't necessarily in the future, either. You don't miss your water, an old blues sage wisely said, 'til your well runs dry. Down here on planet Earth, the well is starting to run dry. We've seen projections that three billion people — half of today's population — will be short of water in 2025. The Earth has a finite supply of fresh water, stored in aquifers, surface waters and the atmosphere. Sometimes oceans are mistaken for available water, but the amount of energy needed to convert saline water to potable water is prohibitive today, explaining why only a very small fraction of the world's water supply derives from desalination. The Millennium Development Goal of halving the proportion of people without access to safe drinking water between 1990 and 2015 is a target we are aiming for. Although some countries still face enormous challenges. Rural communities are the furthest from meeting the 2015 MDGs drinking water target. Globally only 27% of the rural population has water piped directly to their home and 24% rely on unimproved sources. Of the 884 million people without access to an improved water source, 746 million people (84%) live in rural areas. Sub-Saharan Africa has made the least progress in improved water sources since 1990, improving only 9% to 2006. In contrast, the Eastern Asian region saw a dramatic drop from 45% to 9% reliance on unimproved water in the same time period. The shortage of water in our country is slowly affecting the lives of people as well as the environment around them. Some of the major issues that need urgent attention are: †¢ As a result of excessive extraction of ground water to meet agriculture, industrial and domestic demands, drinking water is not available during the ritical summer months in many parts of the country. †¢ About 10 per cent of the rural and urban population does not have access to regular safe drinking water and many more are threatened. Most of them depend on unsafe water sources to meet their daily needs. Moreover, water shortages in cities and villages have led to large volumes of water being collected and transported over great distances by tankers and pipelines. †¢ Chemical contaminants namely fluoride, arsenic and selenium pose a very serious health hazard in the country. It is estimated that about 70 million people in 20 states are at risk due to excess fluoride and around 10 million people are at risk due to excess arsenic in ground water. Apart from this, increase in the concentration of chloride, TDS, nitrate, iron in ground water is of great concern for a sustainable drinking water programme. All these need to be tackled holistically. With over extraction of groundwater the concentration of chemicals is increasing regularly. †¢ Ingress of seawater into coastal aquifers as a result of over-extraction of ground water has made water supplies more saline, unsuitable for drinking and irrigation. Pollution of ground and surface waters from agrochemicals (fertilizers and pesticides) and from industry poses a major environmental health hazard, with potentially significant costs to the country. The World Bank has estimated that the total cost of environmental, damage in India amounts to US$9. 7 billion annually, or 4. 5 per cent of the gross domestic product. Of this, 59 per cent results from the health impacts of water pollution (World Bank 1995). DRINKING WATER POLLUTION Availability of drinking water is largely affected by its pollution, which has been leading and will lead to a decrease in its availability in the coming future. Drinking water pollution is a bigger problem than most people realize. While drinking water filters and bottled water has become a staple in our society, most consumers still use unfiltered drinking water for cooking, filling pet water bowls and bottles, and for mixing powdered drink mixes. Drinking water pollution is a big enough problem within our country to warrant the same vigilance as we give other health hazards. There are numerous sources that pile up into serious contamination potential for all drinking water. Whether your water is coming from a well on your property or if you are using â€Å"filtered† city water sources, the chances that you have a problem with drinking water pollution is quite high. Groundwater testing has shown that in any given area throughout the country as many as 200 variable contaminants have been detected. Long term exposure can create numerous health problems, including lead poisoning. While not every single contaminant is destined to cause a serious health problem or even any health problem at all, you can not count on your local contaminants to be harmless. Agriculture practices are one of the largest sources of groundwater contaminants. The chemical used in controlling bugs and other chemically based treatments run directly into the groundwater supply. Pesticides and poisonous agricultural raw waste can contaminate more than 40% of the surrounding groundwater. Ingress of seawater into coastal aquifers as a result of over-extraction of ground water has made water supplies more saline, unsuitable for drinking and irrigation. Pollution of ground and surface waters from agrochemicals (fertilizers and pesticides) and from industry poses a major environmental health hazard, with potentially significant costs to the country. Another major contributor to drinking water pollution is urban run off. Another human based contribution that needs to be controlled at the source in order to save our drinking water supply. When rain washes urban trash, chemicals, and pollutants from the structures and roadways of populated areas, there is no way for the water to filter itself on its way to the groundwater. Everything from basic trash, cigarette butts, antifreeze, motor oil, gasoline, pesticides, and other daily use products are all contributing factors in groundwater contamination caused by urban run off. Practicing safer disposal practices of automobile chemicals, putting together trash clean up projects, and using environmentally safe household products can help cut down on urban run off pollutants. Lead is one of the most concerning urban run off pollutants, as lead poisoning can cause learning problems, chronic emotional and health issues, and is non-reversible. Drinking lead contaminated water is a serious health problem. Water Treatment Water treatment is the process of removing undesirable chemicals, materials, and biological contaminants from raw water. The goal is to produce water fit for a specific purpose. Most water is purified for human consumption (drinking water) but water purification may also be designed for a variety of other purposes, including meeting the requirements of medical, pharmacology, chemical and industrial applications. It is important to take measures to make available water of desirable quality at the consumer end. That leads to protection of the treated water during conveyance and distribution after treatment. It is common practice to have residual disinfectants in the treated water in order to kill any bacteriological contamination after water treatment. Processes for treatment of drinking water: The combination of following processes is used for municipal drinking water treatment worldwide: Pre-treatment: It consists or removal of large debris such as sticks, leaves, trash and other large particles which may interfere with subsequent purification steps. It also includes treatment of water with soda-ash to remove hardness or chlorine to minimize the growth of fouling organisms on the pipe-work and tanks. pH adjustment: Distilled water has a pH of 7. If the water is acidic, lime, soda ash, or sodium hydroxide is added to raise the pH. Acid (HCl or H2SO4) may be added to basic waters in some circumstances to lower the pH. Making the water slightly basic ensures that coagulation and flocculation processes work effectively and also helps to minimize the risk of lead being dissolved from lead pipes and lead solder in pipe fittings. Flocculation: It is a process which removes any turbidity or color so that the water is clear and colorless and is done by causing a precipitate to form in the water which can be removed using simple physical methods. Coagulants / flocculating agents that may be used include: Iron (III) hydroxide Aluminium hydroxide PolyDADMAC Sedimentation: Water exiting the flocculation basin may enter the sedimentation basin, also called a settling basin. The dimensions of the tank are chosen such that it can lead to maximum particles settling down. As particles settle to the bottom of the basin, a layer of sludge is formed on the floor of the tank. This layer of sludge must be removed and treated accordingly. Filtration: After separating most floc, the water is filtered as the final step to remove remaining suspended particles and unsettled floc. Different types of filters are: Rapid sand filters Slow sand filters Lava filters Disinfection: It is accomplished both by filtering out harmful microbes and also by adding disinfectant chemicals in the last step in purifying drinking water. Different types of disinfections are: Chlorine disinfection Chlorine Dioxide Disinfection Ozone disinfection Ultraviolet disinfection Hydrogen peroxide disinfection Various portable methods of disinfection Solar water disinfection Biological processes are also employed in the treatment of wastewater and these processes may include, for example, aerated lagoons, activated sludge etc. There is no unique solution (selection of processes) for any type of water. Also, it is difficult to standardize the solution in the form of processes for water from different sources. Selection of any of the following methods depends on the scale of the plant and quality of the water. Wastage/Conservation of Water Water is needed for our survival. It is the most important resource for us. So its high time for us to realize this and start conserving water. So we need awareness among people so that each individual puts effort at their level and contribute to the larger cause on the whole. Saving the earth from such a crisis would not be possible without the efforts of each individual. People can start at home by not letting their taps open and by not spilling the drinking water. People should not let their taps run when its not needed. It is important for them to realize that millions of people don't even get access to drinking water. Government needs to implement stricter laws to avoid wastage of water during distribution. Higher fines can be imposed on people who waste water and higher incentives can be given to those conserving water. Recycled water can be used for gardening, washing etc. Due to the current water crisis. Only during times of shortage, do we take emergency measures; saving water should be followed even when there is surplus. If not for the current water shortage, not many would have taken notice of such occasions. During the time when we used to get good rainfall, we never conserved water. A large city needs billions of litres of drinking water every day to service the needs. We will have to make alternate water sources like rainwater harvesting, dig wells and bore wells for our use. The civic corporation should take the initiative to check the broken water pipelines. Such networks rupture occasionally which result in wastage of water every day and should repair it. There should be a specific limit for using water, every society should strictly abide by it should be enforced by society’s office bearers. Due to leakage to existing drinking water pipelines, every day millions of litres of drinking water is going waste. If wastage is stopped the drinking water supply will improve to some extent. The supply of drinking water is not increasing according to demand. As a result, drinking water scarcity is arising. Urban Water Supply Even though the rate of urbanisation in India is among the lowest in the world, the nation has more than 250 million city-dwellers. Experts predict that this number will rise even further, and by 2020, about 50 per cent of India's population will be living in cities. This is going to put further pressure on the already strained centralised water supply systems of urban areas. The urban water supply and sanitation sector in the country is suffering from inadequate levels of service, an increasing demand-supply gap, poor sanitary conditions and deteriorating financial and technical performance. According to Central Public Health Engineering Organisation (CPHEEO) estimates, as on 31 March 2000, 88 per cent of urban population has access to a potable water supply. But this supply is highly erratic and unreliable. Transmission and distribution networks are old and poorly maintained, and generally of a poor quality. Consequently physical losses are typically high, ranging from 25 to over 50 per cent. Low pressures and intermittent supplies allow back siphoning, which results in contamination of water in the distribution network. Water is typically available for only 2-8 hours a day in most Indian cities. The situation is even worse in summer when water is available only for a few minutes, sometimes not at all. A Stress Situation According to a World Bank study, of the 27 Asian cities with populations of over 1,000,000, Chennai and Delhi are ranked as the worst performing metropolitan cities in terms of hours of water availability per day, while Mumbai is ranked as second worst performer and Calcutta fourth worst (Source: Background Paper – International Conference on New Perspectives on Water for Urban & Rural India – 18-19 September, 2001, New Delhi. ) In most cities, centralised water supply systems depend on surface water sources like rivers and lakes. Chennai, for instance, has to bring in water from a distance of 200 km whereas Bangalore gets its water from the Cauvery river, which is 95 km away. Where surface water sources fail to meet the rising demand, groundwater reserves are being tapped, often to unsustainable levels. Delhi: The nation's capital is perpetually in the grip of a water crisis, more so during the dry season, when the situation gets particularly worse. As the demand-supply gap widens, more groundwater is being exploited. Of the water supplied by the municipality, approximately 11 per cent comes from groundwater reserves and remaining from the Yamuna river. It is, however, difficult to establish the total quantity of groundwater extracted because a large number of tubewells (owned by individuals, industries and bottled water companies) remain unregistered. In Delhi approximately 13 per cent (Source: Zerah. , M Helene, 2000, Water – Unreliable Supply in Delhi, French Research Institute of India) households do not receive water every day and in Rajkot, Gujarat, water availability in April 2000 was only for 30 minutes every alternate day. Rural Water Supply The rural population of India comprises more than 700 million people residing in about 1. 42 million habitations spread over 15 diverse ecological regions. It is true that providing drinking water to such a large population is an enormous challenge. Our country is also characterised by non-uniformity in level of awareness, socio-economic development, education, poverty, practices and rituals which add to the complexity of providing water. Dependence on the state has meant that with the cost of water supply being high and cost recovery being poor, the financial sustainability of water schemes has run aground, and repairs and maintenance is abysmal. With people having no interest in using water carefully, the sustainability of water has itself become questionable. There are serious problems with government drinking water supply schemes. Despite government efforts, the number of ‘problem villages' does not seem to go down, The government has indeed invested heavily on water resources development, which focussed on large-scale irrigation development for increasing green revolution-style agriculture production and drinking water supply programmes. Yet, a large part of the country remains drought-prone. This is because no specific effort has been made to drought-proof rainfed areas which suffer from high rainfall variability from year to year. Role of Government Ministry of Water Resources, Ministry of Urban Development and Poverty Alleviation, Ministry of Rural Development, Ministry of Environment and Forest and Ministry of Health and Family Welfare all have got a different roles to play to provide drinking water of adequate quantity and potable quality to meet the health needs of the community. All of them are involved and play their respective roles to provide quality water and its management. Roles of different agencies are listed below: †¢ Ministry of Water Resources: The Central Ground Water Board is monitoring both quantitative and qualitative data with regard to ground water. Apart from this CGWB has developed ground water maps concerning various qualitative issues. †¢ Ministry of Urban Development and Poverty Alleviation: Working through various Urban Bodies, the Ministry is involved in monitoring drinking water quality in the urban agglomerations. There are quite a few Water Boards especially in Metro Cities who are equipped to take up the job, but not all urban bodies keep watch of the quality of water being provided on regular basis. †¢ Ministry of Rural Development: Department of Drinking Water in the Ministry is working through State public Health Engineering Departments or Water oards are monitoring the drinking water quality in the rural areas of the country. Almost all the districts do have WQ laboratory. Though WQ is generally tested during installation, follow up testing is not done on regular basis. The department in certain places is initiating community involvement for WQ testing including â€Å"Catchments Approach†. †¢ Ministry of Environment and Forests: Working through Central Pollution Control Board, the Ministry is involved in monitoring water quality of main rivers and big water bodies. Most of these water sources are being used for drinking water purposes. So CPCB itself or through State Pollution Control Boards is having a watch on raw water quality. †¢ Ministry of Health: So far the Ministry had been playing a limited role with regard to drinking water surveillance in some selected areas. But with the inclusion of drinking water under food category, MoH will be playing a significant role. Also Indian government enforced National water policy in 2002 and water pollution act( prevention and control) 1975 for maintaining water quantity and quality. CONCLUSIONS It takes the cooperation and the education of everyone to help clean up our biggest drinking water threats. The more environmentally friendly everyone becomes, the closer we get to finding cleaner drinking water and protecting our natural environment. Industrial and personal responsibility for our environment is the first and most significant step toward clean drinking water in the country in every community. According to a 2007 World Health Organization report, 1. 1 billion people lack access to an improved drinking water supply, 88% of the 4 billion annual cases of diarrhea disease are attributed to unsafe water and inadequate sanitation and hygiene, and 1. million people die from diarrheal diseases each year. The WHO estimates that 94% of these diarrheal cases are preventable through modifications to the environment, including access to safe water. Simple techniques for treating water at home, such as chlorination, filters, and solar disinfection, and storing it in safe containers could save a huge number of lives each year. Reducing deaths from waterborne diseases is a major public hea lth goal in developing countries.

The South Coast Plaza by Segerstrom Family Essay

The South Coast Plaza by Segerstrom Family - Essay Example The plaza has recorded highest sales of 1.5 billion dollars in America. Since March 1967, South Coast has overcome various difficulties and challenges. In the beginning, it started as bean fields and as time went by it grew bigger. Various famous groups joined this party thereafter. From 1973 to 1979, additional stores were added for Bullock’s, I. Magnin, Nordstrom, and Sakes Fifth Avenue. Since Segerstrom family had a bigger dream, they never stopped developing it. From 1986, South Coast began its largest expansion and grew on the streets and by the end of 1987; it was totally a unique place. Because of its expansion and various famous stores, South Coast improved its level from a local plaza to a standard national mall. In May 2007, it had a final reconstruction that resulted in re-opening of Bloomingdale’s. However, it is difficult to examine every store in the area. The South Coast Plaza has four architecture parts. Beginning with the west wing between Fairview Road and Bear Street is the furniture area that contains various famous furniture stores such as Marcy’s Home Furniture Store and Crate and Barrel Home Store. The largest part of this Plaza is situated in the middle surrounded by malls like Macy’s Nordstrom, Bloomingdale’s, and Sears. The east wing of the plaza is built for official businesses and on the north wing, there is a small part called the South Coast Plaza Village that hosts many restaurants for the visitors and locals. Currently, South Coast is the largest malls in the world, and its reputation and fame have attracted a number ranging from millions of people across the world every year. With this regard, it has become national scenic spots. When compared to Yellowstone National Park and many other places, it is a preferable area by the visitors from Asia. Almost a half of travel groups from China tend to go to the South Coast. It is nearly 14 hours flight from China Lax. Most of the visitors from China want to see the greatest mall on the first day since the place majorly attracts them because of its magic.

Power Curve Essay Example | Topics and Well Written Essays - 500 words

Power Curve - Essay Example It can be modeled in a similar manner to that of the pressure that develops from molecular viscosity. That means that there is eddy viscosity that acts as super viscosity and can provide turbulent stress when multiplied by the mean gradients. Eddy viscosity is valuable since it provides us with a way to estimate the new terms developed by inserting the Reynolds decomposition through closure of the turbulent flow equations. 4- Solar insolation leads to large eddies especially during the day. The convective turbulence also leads to the development of a mixed boundary layer. The energy shuts down, and the turbulence keeps spinning aloft as the sun goes down. However, the energy is also suppressed down towards the ground due to the stably stratified turbulence. Suppression of the vertical motions by the stable flow forces the stable boundary layer to be thinner. 5- The twist in typical wind turbine blades occurs due to the differences in relative velocity wind vector (May 212). There are larger components of wind that are associated with the relative motion that occurs between the blade and the air at large. 6- One of the issues discussed in class was the current bottleneck with transmission lines. The second was the dual challenges that occur when competing with local companies that are invested and maintained by the state. 7- Turbulent energy develops from the large scale motions and gradients in the governing equations. For instance, flow instabilities get transferred to the medium scale motions, which transfer to the smaller scale motions. The smaller scale gradients become large enough and force the viscosity to dissipate turbulent kinetic energy. At the inertial subrange, turbulent kinetic energy passes through this range of scales without much dissipation. 11 – The variability of wind the resource is equal to the variability of wind power. On the other hand, the variability of fuel costs is

2 different assignments - comparing research methods Essay

2 different assignments - comparing research methods - Essay Example A scholarly article offers the full report, often including charts, graphs, methodology etc., contains valuable reference lists, and describes the research process and methods used, so readers can judge for themselves whether they think the information provided seems relevant and reliable. Because there are various types of research covering diverse subjects, analyzing and critiquing scholarly articles are really challenging. However, an attempt has been made to analyze the style, method of research, and structure of research article, encompassing entirely different subjects, through comparing article by Malinauskas et al (2007) and Rogar (2005). Malinauskas and colleagues conducted a survey of energy drink consumption patterns among college students to ascertain prevalence and frequency of energy drink use for six situations. They hypothesize that although energy drinks are targeted to young consumers, and its popularity is increasing since the 1997 debut of energy drink ‘Red Bull’, there has been little research regarding energy drink consumption patterns among college students in the United States. Advertisements proclaim that â€Å"energy drinks are designed to give the consumer a â€Å"jolt† of energy provided by the combination of stimulants and â€Å"energy boosters† that they provide, including caffeine, herbal extracts such as guarana, ginseng, and ginkgo biloba, B vitamins, amino acids such as taurine, amino acid derivatives such as carnitine, and sugar derivatives including glucuronalactone and ribose† (Malinauskas et al, 2007, p.3). Studies had shown that energy drinks had energi zing effects among 18 to 55 year old participants, and caffeine was found to be the primary constituent responsible for these effects. Although caffeine in energy drinks provide the consumer the desirable effects of improved cognitive

Renewable Energy Essay Example | Topics and Well Written Essays - 1500 words

Renewable Energy - Essay Example In terms of expense, it is expensive to set up a wind farm. Furthermore, wind is unpredictable as it changes with weather and in other places; wind power cannot support a wind farm because it is too weak. Wind strength is also variable with time. Therefore, wind mills do not give out uniform amount of energy at all times. Sometimes, not even the slightest amount of power becomes generated (Kaltschmitt, Streicher & Wiese 96). If everybody is to turn to wind as an energy source, large tracts of wind farms would become needed to supply sufficient electricity. For instance, the most immense wind mill available in the United States is only able to supply electricity to about 400 homes. Solar energy is another renewable source of energy that people have failed to embrace fully. Solar energy has been in use since ancient times, with several technologies getting harnessed to collect heat and light from the sun with two main systems been used in this modern age (Boyle 89). These are photovolt aic, also known as solar cell and concentrated solar power systems. Concentrated solar systems have lenses which concentrate a significant area of light into a beam. The concentrated heat becomes used as a heat source. The photovoltaic cell, on the other hand, converts light into electric current. Solar energy gets applied in several fields, for instance industries located in remote places, use solar energy to power monitoring devices as well as corrosion protection devices (Johansson 66). Residents living in such areas use it to pump water, to cook, through the use of solar cookers, to heat and purify water and to dry fruits and herbs. Tests are underway on the use of solar powered planes. Recently, solar trash became designed in some of the big cities. Solar... Renewable Energy This essay demonstrates the comparison of different renewable energy sources types, their advantages, and disadvantages suitability, sustainability, and profitability if they are used during a long period of time. It talks about the possibility of fossil fuels replacement by new types of energy sources. Various researches are being carried out all over the world by scientists to come up with cost-effective, and environmentally friendly sources of energy. One of the analyzed sources is solar energy that people have failed to embrace fully. Solar energy is cost effective, easy to install, present almost everywhere, silent and do not pollute the environment to large extends. However, the initial cost to install solar cells is high, making it costlier to other traditional sources such as coal. It can also be limited by weather conditions, especially when clouds cover almost the whole sky all day. Another example of renewable energy is hydropower. This energy is generated from flowing water. It is the most affordable source of energy across the world. It is also readily available and pollution due to hydroelectric energy is minimal. It is, however, expensive to build and construct large dams. Furthermore, the giant dams have become associated with serious geological damage. Though, due to various shortcomings of these sources of energy, the non-renewable sources continue to be widely used. Therefore, the two sources become required to complement each other, but complete dependence on either of them is unwise.

Apple Computer Essay Example | Topics and Well Written Essays - 500 words

Apple Computer - Essay Example Although Apple attempted to tap the market with Macintosh clones but the initiative was gone. In 1997, when Steve Jobs rejoined Apple as the CEO, the company took some bold steps. Apple joined hands with Microsoft and introduced Microsoft Office for Macintosh. This moved attracted customers as Office was the most used software at that time. Perhaps the big turning point in Apple's history was the introduction of iMac. Customers were intrigued with the aesthetics of the machine and about 1 million units were sold in a year. To enhance marketing efforts, Apple opened up company owned retail stores in various parts of United States in early 2001. The introduction of iPod and then iPhone has put Apple back in customer's minds. These products have revolutionized the industry. Apple emphasizes on relaxed culture with casual dress code but an intense work environment. Employees have to work long hours and on weekends but they do not have to worry about wearing formal dresses for office. The culture is fun filled yet there is no compromise on the quality of work and output.

Sports marketing Research Paper Example | Topics and Well Written Essays - 500 words

Sports marketing - Research Paper Example They may also sponsor individual players or in some cases, teams. (Huguelet, 2010). Planning of the whole process of sports marketing commences with the objectives of the corporation and its mission statement. (Kriemadis and Terzoudis, 2007, p. 32). The process of marketing sports fundamentally involves use of 4 Ps, namely, product, pricing, promotion and place (Summers and Morgan, 2005, p. 6). Indeed, these are the 4 most critical factors that decide the success of a sports event. â€Å"The level of support for a football club is a key variable for matchday revenue and also determines most other club revenue streams† (Kase, 2007, p. 278). Sports and business have many traits in common. For example, â€Å"sport and business share values such as the magnitude of teamwork, line of attack and striving also toward a goal† (Hameed, n.d.). The professionals involved in sports marketing also work to address the concerns of an individual country by promoting its team. They may also work for organizers of some professional tournament. Either way, they promote the individual team or event. Sports marketing professionals cardinally make use of advertisements to achieve their objects. Radio, internet, newspapers and television are commonly chosen as the means to announce games coming in near future. Many times, the sports marketing professionals make use of unusual strategies to gather large number of visitors to see the match. They do so by offering to give away their products to the public via lottery or such other schemes. Also, many sports marketing professionals carry out market research to investigate the popularity of individual athletes among public. They require this information so that they may be able to launch a successful advertisement by making that athlete, part of the advertisement of their product. Entities like Fantasy Frontline remain on the forefronts of sports news reporting, and hence, play an

Global Business Strategy Essay Example | Topics and Well Written Essays - 3000 words - 1

Global Business Strategy - Essay Example The mission statements as well as the corporate values are an important aspect for developing strategies for companies. Strategies are developed with the objectives of attaining goals as well as to generate profits for companies. The mission statement of companies depicts the current or present businesses purpose and scope. The mission statement depicts â€Å"who we are, what we do, and why we are here† about companies (The McGraw-Hill Companies, 2011). Values of companies are the beliefs, traits as well as behavioural norms which are to be abided by and followed by every personnel involved with the companies. The companies’ personnel are required to perform or conduct every business activity and accomplish mission as well as strategic visions of the companies. The invaluable personnel are required to be provided fair treatment, dignity, integrity as well as with ethical behaviour. The mission statements and the corporate values are important for accomplishing objective s or goals of companies in an efficient manner. The main purpose of mission statements as well as company values is to communicate the goals or objectives as well as core values of activities which are to be performed. Mission statements as well as corporate values assist in improving performance of a company (The McGraw-Hill Companies, 2011). ... The top management of companies is required to recognise the present position and determine the future prospect of the companies. Formulating as well as implementing appropriate corporate strategies is a significant factor for successful performance of companies. A mission statement differentiates one company from the other identical companies with respect to the purpose as well as scope of conducting business activities (University of Houston-Victoria, n.d.). Mission statement of a company depicts about the purposes as well as needs along with well-being of people that a company serves. It assists people as well as businesses worldwide to understand their full capabilities. Moreover, it promises shareholders for providing a satisfactory as well as a fair return to shareholders. The mission of a company is the first considering factor for devising strategies which will assist a company to perform its activities in an enhanced manner (Kusiak, 2011). Seker stated that mission statement of a company should be prepared before the strategic planning process as the mission statement provides the functions as well as the products or services which are to be offered to the people. All companies are required to have a clear and good mission statement for detailing their purposes and mission of companies are communicated through mission statement. Moreover, the mission statement of a company brings out the significant features as well as principles which are required for formulating strategic plans. Strategies are formulated first in accordance with the mission statement and then with specific objectives or goals which are required to be achieved for successful performance of a company (Seker, 2011). Strategies